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LO-1
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Explain the characteristics of free time and free time consumers |
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LO-2
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Explain the characteristics of traditional, experiential and entertainment marketing |
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LO-3
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Be able to explain the definition and classification of activity. |
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LO-4
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Explain the concepts of experience and entertainment in tourism |
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LO-5
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Explain the concepts of leisure, recreation and shopping |
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LO-6
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Explain the concept of art marketing |
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LO-7
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Explaining the dimensions of digital and virtual entertainment |
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LO-8
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To be able to explain the characteristics of the gaming and e-sports industry and the reasons behind its development. |