|
LO-1
|
The student will be able to define the fundamental concepts and describe the historical development of agricultural marketing. |
|
LO-2
|
The student will be able to express the processes of market segmentation, target market selection, and marketing planning. |
|
LO-3
|
The student will be able to compare the structures of marketing functions, systems, and the agricultural value chain. |
|
LO-4
|
The student will be able to explain marketing information systems, financial analysis tools, and economic evaluation methods. |
|
LO-5
|
The student will be able to evaluate the level of compliance with ethical principles in agricultural marketing practices. |