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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  4. Persuasive Communication
  5. Course's Contribution to Program
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2025
0: Does not support 1: Low-level support 2: Mid-level support 3: Top level support
No Program Qualifications level of Contribution
0 1 2 3
PY1 Be aware of and comply with law and regulations in the field of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications.
PY2 Approach the dynamics of the field with an integrated perspective
PY3 Explain main concepts and the relationships of these concepts
PY4 Be informed of, both practically and conceptually, in the field of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication which were equipped lesson materials which included newest information and other resources.
PY5 Be informed of problems about public relations and advertising fields.
PY6 Recognize institutions operating in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications and the structural and managerial characteristics.
PY7 Recognize national and international social and cultural dimensions of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications fields.
PY8 Use advanced level of conceptual and practical information in the areas
PY9 Have the ability to explain and identify problems associated with area
PY10 Describe the original ideas related to areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications in a creative way.
PY11 Develop and apply methods and techniques about stakeholders’ appropriate communication strategy, taking into account differences in needs or developments, which are in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications.
PY12 Take responsibility for the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications, and undertake and perform individual or group work
PY13 Critically evaluate their own knowledge and skills in the areas
PY14 Identify and meet the demands of learning requirements.
PY15 Plan and manage events as a member of a team and individually for the professional development in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications
PY16 Be aware of the ways of accessing information as well as using new methods and technologies in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications.
PY17 Develop positive attitudes and behaviour towards lifelong learning.
PY18 Make written and oral statements and use language effectively in the areas of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications to expert and non-specialist audience groups.
PY19 Share problems and solutions with people, with or without expertise, in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communications with the support of both quantitative and qualitative data
PY20 Comply with social, scientific, professional and ethical values in the stages of data collection, interpretation, introduction and implementation of the related field.

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