Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Application Techniques in Public Relations	HİT201U	III. SEMESTER	0+0	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ASSOC. PROF. DR. BERRİN ÖZKANAL
Mode of Delivery	Distance Education
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Non recommended programme or component
Recommended Reading List	Bhaskaran, L. (2006). What is Publication Design? Switzerland: Rotovision.Kabaçalı, A. (2000). Başlangıcından Günümüze Türkiye’de Matbaa, Basın ve Yayın, İstanbul: Literatüt Yayınları. Tez, Z. (2008). Kağıdın ve Matbaanın Kültürel Tarihi. Doruk Yayınları. Cutlip, S. M. Center, A, H and Broom G. M. (2000). Effective Public Relations, USA: Prentice Hall International. Hendrix, J. A. (2001). Public Relations Cases, USA: Wadsworth/Thomson LearningWilcox, D.L. Cameron, G. T ve diğerleri (2003). Public Relations Strategies and Tactics, USA: A and B Publishing. Gürgen, H. (2001). Halkla İlişkiler Ortam ve Araçları. Eskişehir: AOF YayınlarıSeitel, P. F. (2004). The Practice of Public Relations. Ninth edition. New Jersey: Prentice Hall.Wilcox D. ve G Cameron. (2006). Public Relations: Strategies and Tactics. USA: Pearson. Selland, J. S. (2001). Effective Oral Presentation Skills. 25 Haziran 2002 tarihinde http://www.newspress.com/2001CareersFall/OralPresentation.html adresinde erişilmiştirWhite, C ve Raman, N. (1999). The Worl Wide Web as a Public Relations Medium: The Use of Research, Planning and Evaluation in Web Site Development. Public Relations Review, 25 (4).Bensghir, T. K (2000). “Halkla İlişkilerde Etkileşimli İletişim: Web” Amme İdaresi Dergisi, 33 (1). Brown, R. (2009). Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications. London:Kogan Page.Bobbitt, R. (1995) .An Internet Primer for Puclic Relations” Public Relations Quarterly, 40 (3).
Assessment methods and criteria	1 Midterm and 1 Final Exam.
Work Placement	Non
Catalog Content	Visual Design and Applications in PR: Visual communication and publishing from past to present; Printing Techniques and Applications in PR: Printing techniques, post-printing works; Photography and Applications in PR: Importance and usage areas of photography in PR; Usage and Applications of Visual and Audial Media in PR: The importance of audio-visual tools in PR; Presentation Techniques and Applications in PR: Overcoming the excitement, preparing for the presentation, Perform the presentation; Internet Tools and Applications in PR: Internet, social networks, social media.