| Catalog Content |
Advertising Campaign Process; Situation Analysis; Development of Marketing Communication Strategy; Determining Advertising Purposes, Brand Value Management; Developing and ImplementingThe Creative Strategy:Creative Strategies in Advertisements, Creative Schools in Advertising, Charms in Advertising, Tactics Used in Creative Strategy; Planning Other Marketing Communications: Personal Selling,Direct Marketing, Sales Promotion,Public Relations, Sponsorship; Determining Media Strategy and Goals; Anaysis of The Effectiveness of The Advertising Campaign; Transformation of Advertising in The New Media Environment. |
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