| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
Resources indicated in the textbook can also be used to study. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
No work placement is required. |
| Catalog Content |
Copywriting and Creativity: Creative personality, Creative advertising; Creative Strategy: Creative strategies in advertising, Tactics used in creative strategies; Creative Idea and Come up with Creative Ideas: Creative process in advertising; Using Visual-Verbal Metaphor: Verbal metaphor, Visual metaphor; Advertising for Printed Media: Advertising for newspapers and magazines, Advertising for Letters, Brochures; Copywriting Advertisements for Audio-Visual Media: copywriting advertisements for TV, copywriting advertisements for Radio; Advertising in Digital Media; Presentation of Creative work. |
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