Akademik Dersler - Tanıtım

Last Updated: 26/02/2020

Code - Course Title	Course Type	Laboratory + Practice	ECTS
UZÖ533 - Institutional Communica. Applications in Open and Distance	I. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. BERRİN ÖZKANAL
Mode of Delivery	The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction, Concept and Content of Institutional Communication
Week - 2		The Models and Classification of Institutional Communication (Management Communication, Marketing Communication and Organizational Communication)
Week - 3		The Functions of Institutional Communication
Week - 4		Target Audiences at Open and Distance Education (Stakeholders)
Week - 5		Institutional Culture and Institutional Identity at Open and Distance Education
Week - 6		Institutional Image and Reputation at Open and Distance Education
Week - 7		Institutional Social Responsibility at Open and Distance Education
Week - 8		Mid-term
Week - 9		Institutional Crises at Open and Distance Education
Week - 10		Institutional Media at Open and Distance Education
Week - 11		Digital Strategies at Institutional Communication
Week - 12		Web Sites as an Institutional Communication Tool at Open and Distance Education
Week - 13		Social Media as an Institutional Communication Tool at Open and Distance Education
Week - 14		General Evaluation

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	20
Final Exam	1	80
Toplam (%)		100