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LO-1
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1. Can make judgements on the institutional communication and its importance for institutions
1.1 Describe the institutional communication
1.2 Explain the historical development of institutional communication
1.3 Queries to importance of institutional communication at open and distance education institutions
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LO-2
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2. Can evaluate the institutional communication functions
2.1. Describe the characteristics of management, marketing and organizational communication
2.1. Evaluate the management, marketing and organizational communication
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LO-3
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4. Can interpret the importance of institutional identity, culture, reputations concepts in institutional communication management
4.1. Evaluate the importance of institutional identity in institutional communication
4.2. Discuss the institutional culture effectiveness on stakeholders
4.3. Interpret the characteristics of institutional reputations
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LO-4
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5. Can evaluate the use of different media in institutional communication
5.1. Explain and apply the characteristics of printed media
5.2. Explain and apply characteristics of audio-visual media
5.3. Explain and apply the characteristics of new communication media
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LO-5
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6. Can analyze the digital strategies in institutional communication
6.1. Explain the importance of digital strategies in institutional communication
6.2. Discuss the new communication technologies contribution to institutional communication
6.3 Make a proposal for the use of new communication technologies in institutional communication
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