Anadolu Info Package Anadolu Info Package
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  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  4. Integrated Marketing Communications (Imc)
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
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Code - Course Title Course Type Laboratory + Practice ECTS
PZL106U - Integrated Marketing Communications (Imc) II. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s)
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing Communications: Definition and Reasons for Development
Week - 2 Advertising
Week - 3 Advertising 2
Week - 4 Public Relations and Publicity
Week - 5 Public Relations and Publicity 2
Week - 6 Sales Promotion and Personal Selling
Week - 7 Midterm
Week - 8 -
Week - 9 Communication Dimension of Product, Price and Distribution
Week - 10 Word of Mouth Communication and Marketing
Week - 11 Practice Approaches and New Media in Integrated Marketing Communications
Week - 12 Practice Approaches and New Media in Integrated Marketing Communications 2
Week - 13 Integrated Marketing Communication Management
Week - 14 FINAL EXAM

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

Info on the Institution

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Info for Students

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