| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ASSIST. PROF. DR. AHMET ATİLLA DOĞAN |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. Multiple choice test |
| Work Placement |
Not Applicable |
| Catalog Content |
Public relations campaign planning: SWOT analysis, Defining goals and targets, Measuring and evaluation; Situation analysis: Steps of situation analysis in public relations campaigns; Goals: Strategic management and its importance in defining targets of public relations; Target Audience; Message and media strategies; Event strategies; Execution plans; Measuring and evaluating public relations campaigns. |
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