Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  4. Advertising Campaign Analysis
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
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Code - Course Title Course Type Laboratory + Practice ECTS
HİT404U - Advertising Campaign Analysis VIII. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) Prof. Dr. Müjgan Yazıcı
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course
Recommended Resources HİT404U Advertising Campaign Analysis Textbook
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Integrated Marketing Communications and Advertising
Week - 2 Advertising Campaign Process
Week - 3 Situation Analysis
Week - 4 Development of Marketing Communication Strategy
Week - 5 Creative Strategy Development Phase
Week - 6 Implementation Phase of Creative Strategy
Week - 7 Midterm
Week - 8 Planning Other Marketing Communications
Week - 9 Media and Media Planning
Week - 10 Media Plan Strategies and Media Buying
Week - 11 Advertising Effectiveness and Measuring Advertising Effectiveness
Week - 12 Methods Used in Measuring the Effectiveness of Advertising
Week - 13 Transformation of Advertising in The New Media Environment
Week - 14 Final Exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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