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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  4. Digital Content Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 05/04/2022

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
HİT214U - Digital Content Marketing IV. SEMESTER 0 +0 4.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s)
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Content and Digital Content Marketing Concepts
Week - 2 Digital Content Marketing Methods
Week - 3 Video for Digital Content Marketing-1
Week - 4 Video for Digital Content Marketing-2
Week - 5 Social Networks for Digital Content Marketing-1
Week - 6 Social Networks for Digital Content Marketing-2
Week - 7 Midterm
Week - 8 Podcast for Digital Content Marketing-1
Week - 9 Podcast for Digital Content Marketing-2
Week - 10 Websites and Blogs for Digital Content Marketing-1
Week - 11 Websites and Blogs for Digital Content Marketing-2
Week - 12 Influencer Marketing for Digital Content Marketing
Week - 13 Transmedia Marketing for Digital Content Marketing
Week - 14 Final Exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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