| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. NEZİHE FİGEN ERSOY ARCA |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There are no lessons related with the recommended optional lesson. |
| Recommended Reading List |
Odabaşı, Y.(Ed.) (2013). Perakendecilikte Müşteri İlişkileri Yönetimi. Eskişehir. Anadolu Üniversitesi Yayını No: 2623, Açıköğretim Fakültesi Yaynın No: 1591. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Concept and Characteristics of Customer Relations; Communication with Customers; Customer Service and Service Quality; Customer Satisfaction, Loyalty and Retention; CRM Programs and Application; Customer Complaint Management; Measuring Customer Relations; Customer Oriented Organizational Culture |
Anadolu Info Package 
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