Language of Instruction |
Türkçe |
Course Type |
Area Elective Courses |
Course Instructor(s) |
ÖĞR. GÖR. BİLGE SANDIKCIOĞLU |
Mode of Delivery |
The mode of delivery of this course is Face to face |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
There is no recommended optional programme component for this course. |
Recommended Reading List |
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Assessment methods and criteria |
1. Midterm Exam 40%, Homework 20%, Final 40% |
Work Placement |
Not Applicable |
Catalog Content |
What is Advertising?,;Advertising Media; Advertising Planning;Creative Processes in Advertising; Advertising Cliches; Relations Between Advertising Copy and Visual,; Advertising Appeals; TV, The Power of Sight, Sound and Motion; The Characteristics of Commercials; Budget; Presentations. |