| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted in the form of distance education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme coponent for this course. |
| Recommended Reading List |
• Balta Peltekoğlu, F. (2012). Halkla ilişkiler nedir? (10.baskı). İstanbul: Beta Yayınları. • Cornelissen, J. (2019) Kurumsal İletişim. Editörler: Çisil Sohodol Bir ve İdil Karademirlidağ Suher, The Kitap, İstanbul• Okay, A. (2000), Kurum Kimliği, İstanbul: Mediacat Yayınları.• Solmaz, B. (2017) “Kurumsal İletişim Kavram Kuramlar” editör: Başak Solmaz. Kurumsal İletişim. Anadolu üniversitesi Yayınları:3533, Açıköğretim Fakültesi Yayını No:2367. Eskişehir.• Vural, B.Akıncı & Bat, M. (2013) Teoriden Pratiğe Kurumsal İletişim. İletişim Yayınları, İstanbul. |
| Assessment methods and criteria |
|
| Work Placement |
Not Applicable |
| Catalog Content |
Institutional Approaches to Communication; Development of Corporate Communication; Structure of Corporate Communication in Strategic Management; Developing Communication Strategies in Institutions; Corporate Identity, Image and Branding; Media Relations; Tools and Environments Used in Corporate Communication; Crisis Communication; Corporate Reputation Management; Corporate Social Responsibility; Internal Communication; Investor and Government Relations; Digital Media and Networking; Researches on Corporate Communication. |
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