| Language of Instruction |
İngilizce |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. ÇAĞIL HALE ÖZEL |
| Mode of Delivery |
Face to face delivery is present. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
No courses recommended |
| Recommended Reading List |
|
| Assessment methods and criteria |
1st mid-term: test (30)2nd mid-term: test (30)Final exam: test (40) |
| Work Placement |
There is no work placement for this course. |
| Catalog Content |
The Cncept of Tourism Marketing; Tourism Market; Differences and Common Aspects between Tourism Marketing and Services Marketing; Principles of Tourism Maketing; Purpose of Tourism Marketing; Pricing in Tourism Marketing; Distribution System and Distribution Channels in Tourism Businesses; Sales Promotion Decisions in Tourism Businesses; Marketing Research in Tourism Marketing. |
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