| Catalog Content |
Definition of Marketing; Scope; Its development; Modern Marketing Management, Marketing Management and Environmental Relations; Strategic Marketing and Role of Marketing: Business mission, Business objectives, Creating a portfolio; Marketing Information System and Marketing Research; Market Concept; Consumer Market and Consumer Behavior; Industrial (Organizational) Market and Industrial Buyer Behavior; Market Segmentation; Basics of Market Segmentation: Psychological Demographic, Geographic, Behavioral Segmentation; Target Market Selection; Market Targeting; Market Positioning. |
Anadolu Info Package 
Turkish 
English