| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. AYLA TOPUZ SAVAŞ |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
*Terence Shimp, Advertising, promotion, and other aspects of integrated marketing communications, Australia : South-Western, c2013. |
| Assessment methods and criteria |
1 midterm exam, 1 final Exam |
| Work Placement |
Not Applicable |
| Catalog Content |
Marketing Communications: Concept and Context, Developments in Marketing Communications and IMCAdvertising Activities and Management, Types and Tools of Public Relations, Personal Selling and Sales Force Management, Sales Promotion Mix and Management, Communication Dimensions of Product, Communication Dimensions of Distribution and Price, Direct Marketing, Sponsorship and Cause-Related Marketing, Brand Communication and Brand Placement, Trade Shows and Exhibitions, Marketing Communication Planning ProcessEthics in Marketing Communication |
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