| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. AYLA TOPUZ SAVAŞ |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
*Terence Shimp, Advertising, promotion, and other aspects of integrated marketing communications, Australia : South-Western, c2013. |
| Assessment methods and criteria |
1 midterm exam, 1 final Exam |
| Work Placement |
Not Applicable |
| Catalog Content |
|
Anadolu Info Package 
Turkish 
English