Anadolu Info Package Anadolu Info Package
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  • Eskişehir Vocational School
  • Department of Marketing and Advertisement
  • Program in Marketing
  • Course Structure Diagram with Credits
  • Contemporary Marketing Approaches
  • Description
  • Description
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  • Learning Outcomes
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Course Title Code Compulsory/Elective Laboratory + Practice ECTS
Contemporary Marketing Approaches PZL120 II. SEMESTER 2+0 2.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) ÖĞR. GÖR. DR. BÜLENT ATMACAN
Mode of Delivery This course is conducted only in the form of face-to-face training.
Prerequisites There are no prerequisites or prerequisites for this course.
Courses Recomended There are no other recommended courses related to this course.
Recommended Reading List No
Assessment methods and criteria 1 Midterm Exam Dec 1 Final
Work Placement It is not suitable for this lesson.
Catalog Content Developments in Marketing Approaches in The Historical Process (Classical-Modern and Post-Modern Approaches), New marketing trends in today, Creativity and innovation in customer experience management, Hygiene and sanitation in food marketing, Niche marketing, Sustainable/Green marketing, Value based marketing, Event marketing, Permission marketing, Internal marketing, Relationship marketing, Database marketing, Experiential marketing, Neuro marketing, Radical marketing, Viral marketing, Destination marketing, Word of mouth marketing.

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