| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. DİDEM PAŞAOĞLU BAŞ |
| Mode of Delivery |
Yuz yuze; Uzaktan |
| Prerequisites |
N/A |
| Courses Recomended |
Strategic Management |
| Recommended Reading List |
Christopher A. Bartlett – Paul W. Beamish. Transnational Management. Cambridge University Press (Recent editions). Peter G. Northouse. Leadership-Theory and Practice. Sage Publications (recent editions). Walters, B. & Tang, Zaiyong. IT Enabled Strategic Management. Idea Group Publishing, 2006. Goodman, M. B. Intercultural Communication for Managers. Business Expert Press, 2013. McNeilly, Mark R. Sun Tzu and the Art of Business: Six Strategic Principles for Managers. Oxford University Press, Incorporated, 2011. |
| Assessment methods and criteria |
Class participation and discussion - 0Individual independent research and analysis project - 0Final examination - @ |
| Work Placement |
N/A |
| Catalog Content |
The increasingly complex world of business today confronts increasing global competition in terms of strategy design and implementation; and this has become more challenging by the worldwide impact of disputes regarding tariffs and climate change advocacy. Strategies at any level and in any field of focus on acquiring competitive advantage are sustained by innovation and technology. Understanding the dynamics of doing business in any sector such as the changing nature of global connections driven by high speed technology, the vital importance of openness to cultural differences, the rise of a new generation of consumers with values that relate consumption choices. |
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