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  • Agenda-Setting Studies
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Course Title Code Compulsory/Elective Laboratory + Practice ECTS
Agenda-Setting Studies BYN623 I. SEMESTER 3+0 7.5
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. ERKAN YÜKSEL
Mode of Delivery Face to face
Prerequisites Research methods and content analysis courses should have been taken
Courses Recomended Also, statistical information can be suggested.
Recommended Reading List M.McCombs (2004). Setting the Agenda. Polity.J.W. Dearing ve E. Rogers (1996). Agenda-Setting. Sage Publications.Cohen, B. (1963). The Press and Foreign Policy. Princeton, NJ: Princeton University Press. ISBN 978-0-87772-346-2Davie W. R. and Maher T. M. (2006) Maxwell McCombs: Agenda-Setting Explorer. Journal of Broadcasting & Electronic Media 50(2), 358–364.Iyengar, S., Kinder, D.R. (1986) More Than Meets the Eye: TV News, Priming, and Public Evaluations of the President. Public Communication and Behavior, Vol.1 New York: Academic.Kosicki, G. M. (1993). Problems and Opportunities in Agenda-Setting Research. Journal of Communication. Vol. 43, No. 2, 100–127.Kosicki, G. (2002). The media priming effect: news media and considerations affecting political judgements. In Lippmann, W. (1922). Public Opinion. New York: Macmillan.McCombs, Maxwell E.; Donald L. Shaw (1972). \\\\\\\"The Agenda-Setting Function of Mass Media\\\\\\\". Public Opinion Quarterly 36 (2): 176. doi:10.1086/267990. ISSN 0033-362X.McCombs, M.E., and D.L. Shaw. (1993). The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas. Journal of Communication. Vol. 43, No. 2, p. 58 – 67Severin W., & Tankard, J. (2001). Communication Theories: Origins, Methods and Uses in Mass Communication (5th ed.). New York: Longman.ISBN 978-0-8013-3335-4Wanta, W., & Wu, Y.C. (1995). Interpersonal communication and the agenda-setting process. Journalism Quarterly, 69, 847-855.Weaver, D.H. (2007, Feb.) Thoughts on Agenda Setting, Framing, and Priming. Journal of Communication. Vol. 57 No. 1, 142 - 147.Cohen, B. (1963). The Press and Foreign Policy. Princeton, NJ: Princeton University Press. ISBN 978-0-87772-346-2Davie W. R. and Maher T. M. (2006) Maxwell McCombs: Agenda-Setting Explorer. Journal of Broadcasting & Electronic Media 50(2), 358–364.Druckman, J., Jacobs, L., Ostermeir. (2004). Candidate Strategies to Prime Issues and Image. Journal of Politics Vol. 66 No.4, 1180-1202.Groshek J. (2008). Homogenous Agendas, Disparate Frames: CNN and CNN International Coverage online. Journal of broadcasting and electronic media. 52(1), 52-68.Hayes, D. (2008). \\\\\\\"Does the Messenger Matter? Candidate-Media Agenda Convergence and Its Effects on Voter Issue Salience\\\\\\\". Political Research Quarterly 61 (1): 134–146. doi:10.1177/1065912907306472. ISSN 1065-9129.Huckins, K (1999). Interest-group influence on the media agenda: A case study. Journalism & Mass Communication Quarterly, 76, 76-86.Iyengar, S., Kinder, D.R. (1986) More Than Meets the Eye: TV News, Priming, and Public Evaluations of the President. Public Communication and Behavior, Vol.1 New York: Academic.Kosicki, G. M. (1993). Problems and Opportunities in Agenda-Setting Research. Journal of Communication. Vol. 43, No. 2, 100–127.Kosicki, G. (2002). The media priming effect: news media and considerations affecting political judgements. In D. Pfau (Ed.), The persuasion handbook: Developments in theory and practice (p. 63-80). Thousand Oaks: Sage Publications.ISBN 0-7619-2006-4Kim, S., Scheufele, D.A., & Shanahan, J. (2002). Think about it this way: Attribute agenda-setting function of the press and the public’s evaluation of a local issue. Journalism & Mass Communication Quarterly, 79, 7-25.Kiousis, S., & McCombs, M. (2004). Agenda-setting effects and attitude strength: Political figures during the 1996 Presidential elections. Communication Research, 31, 36-57.Lippmann, W. (1922). Public Opinion. New York: Macmillan.McCombs, Maxwell E.; Donald L. Shaw (1972). \\\\\\\"The Agenda-Setting Function of Mass Media\\\\\\\". Public Opinion Quarterly 36 (2): 176. doi:10.1086/267990. ISSN 0033-362X.McCombs, M.E., and D.L. Shaw. (1993). The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas. Journal of Communication. Vol. 43, No. 2, p. 58 – 67Reiley, K. (2008, Nov.20). The Never-ending campaign. Interview. p 56.Revkin, A., Carter, S., Ellis,J., and McClean A. (2008, Nov.) On the Issues: Climate Change. The New York Times.Severin W., & Tankard, J. (2001). Communication Theories: Origins, Methods and Uses in Mass Communication (5th ed.). New York: Longman.ISBN 978-0-8013-3335-4Tanjong,, Enoh; Gaddy, Gary D. (1994). \\\\\\\"The Agenda-Setting Function of the International Mass Media: The Case of Newsweek in Nigeria\\\\\\\". Africa Media Review 8 (2): 1–14.Wanta, W., & Wu, Y.C. (1995). Interpersonal communication and the agenda-setting process. Journalism Quarterly, 69, 847-855.Weaver, D.H. (2007, Feb.) Thoughts on Agenda Setting, Framing, and Priming. Journal of Communication. Vol. 57 No. 1, 142 - 147.Yagade, A., & Dozier, D.M. (1990). The media agenda-setting effect of concrete versus abstract issues. Journalism Quarterly, 67, 3-10.
Assessment methods and criteria 1 mid term exam, 1 homework, 1 final exam
Work Placement A sample study will be prepared in the course.
Catalog Content Communication, Mass Communication and Theories of Media Effects; Traditional Agenda Setting Research: Basic concepts, agenda-setting as a process, research traditions; Media Agenda Studies: Research traditions, content analysis, factors affecting the media agenda; Public Agenda Research: Research traditions, survey research, factors affecting public agenda; Political Agenda Research Traditions: Research traditions, factors affecting the political agenda; Second Level of Agenda-Setting; Third Level of Agenda Setting; Agenda Setting Researches in Turkey; Comparison, Generalization and Criticism Towards Research.

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