| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. MİNE OYMAN |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Marketing Management, Consumer Behaviour |
| Recommended Reading List |
Pazarlama İlkeleri (2018). (Çev. Ed. Ercan Gegez),Beta YayınlarıPazarlama İlkeler ve Yönetim (2014). (Ed. B. Zafer Erdoğan) Ekin YayınlarıALTUNIŞIK, R., TORLAK Ö., ÖZDEMİR Ş., UZKURT C., ÖZMEN M., (2013), Pazarlama İlkeleri, Editör: Ömer TORLAK, Müjdat ÖZMEN, Anadolu Üniversitesi Yayın No: 3012, Açıköğretim Fakültesi Yayın No: 1965, Eskişehir |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
There is no work placement for the course |
| Catalog Content |
Basic Concept of Marketing: Basic concepts and changes in marketing approaches; Marketing Environments and Analysis of Marketing Opportunities: Marketing Environment and analysis; Analysis of Consumer Behaviours: Consumer Behaviour Model, Factors affecting consumer behaviour; Consumer Decision Process; Marketing Information System and Marketing Research; Market Segmentation, Targeting and Positioning; Marketing Mix: Product, Price, Distribution and Promotion; Marketing Strategies: Competition, Differentiation, Growth and Targeting Strategies; Control of Marketing Efforts: Marketing Organization, Performance evaluation, Control of marketing efforts |
Anadolu Info Package 
Turkish 
English