| Catalog Content |
Public Relations and Management: Systems theory, proactive and reactive public relations, corporate communication styles, stakeholder theory. Strategic Management and Public Relations Management: Strategy, strategic management process, strategic thinking, vision and mission, strategic public relations practices and management process. Functions and Organization of Public Relations Units: Corporate communication categories, public relations department and agency. Research and Analysis: Research, Analysis, SWOT, Environmental monitoring research. Strategy and Tactics: Strategy, strategic planning, target audience, tactics. Implementation and Evaluation: Implementation. |
Anadolu Info Package 
Turkish 
English