Anadolu Info Package Anadolu Info Package
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Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Open Education Faculty
  • Public Relations And Promotion
  • Course Structure Diagram with Credits
  • Advertising
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Course Title Code Compulsory/Elective Laboratory + Practice ECTS
Advertising MAİ201U III. SEMESTER 0+0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. FERRUH UZTUĞ
Mode of Delivery Distance Education
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Reading List
Assessment methods and criteria 1 Midterm and 1 Final Exam.
Work Placement
Catalog Content Advertising, Advertising Functions, Roles of Adverising, Integrated Marketing Communication, IMC and its Tools,Advertising Effects, Theory and Models, Advertising Industry, Advertising Agency, Ad Agency Types, Institutions of Advertising, Advertising and Consumers, Creative Strategy and Consumer Behaviour, Advertising Planinig Process, Analysis, Message Strategy, Media Strategy

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