| Catalog Content |
Event Management: Event concept, management and marketing; Marketing Public Relations: Concept of marketing public relations, Marketing public relations strategies and tools; Sponsorship: Definition, scope, types and program process of sponsorship, Digital Public Relations: Social media tools and platforms used in digital public relations, Financial Public Relations: Financial public relations concept, Stakeholder concept, Lobbying: Definition, scope and types of lobbying; Public Relations and Ethics: Conceptual definition, theories, ethical codes and models; International Public Relations: Concepts, actors and practices |
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