| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Assoc. Prof. Emre Ozan AKSÖZ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Tourism Marketing (Turizm Pazarlaması), Prof. Dr. Nazmi KOZAK, Detay Yayıncılık, Turizm Pazarlaması (Tourism Marketing), Prof. Dr. Necdet HACIOĞLU |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not suitable for this course. |
| Catalog Content |
Marketing and Tourism Marketing: Relationship between marketing and tourism marketing; External and Internal Environmental Factors in Tourism Marketing; The Role of Marketing Mix Elements in Tourism Marketing: Product, Price, Distribution, Promotion; The Role of Extended Marketing Mix Elements in Tourism Marketing: Human, Process, Physical evidence; Market Segmentation, Target Market Selection and Positioning in Tourism Markets; Marketing Information Systems and Marketing Research; The Use of Social Media in Tourism Marketing: Social media marketing and strategy in tourism; The Future of Tourism Marketing: Changes in tourism marketing environment. |
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