Language of Instruction |
Türkçe |
Course Type |
Required Courses |
Course Instructor(s) |
Prof.Dr. Hayri ERTAN |
Mode of Delivery |
Distance Education |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
Kongre ve Etkinlik Yönetimi |
Recommended Reading List |
Babacan, E. ve Göztaş, A. (2011). Etkinlik Yönetimi, Ankara: Detay Yayıncılık.Bowdin, G., McDonnell, I., Allen, J. ve O\\\'Toole, W. (2001). Events Management, Australia: John Wiley&Sons;.Shone, A. ve Parry, B. (2004). Successful Event Management, Second Edition, Cengage: Learning Business Press. |
Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
Work Placement |
Bu ders için uygun değildir. |
Catalog Content |
Event Concept and Types: Event concept, The factors that effect event classification, Event types, Sport events; Event Stakeholders; Event Management Functions; Human Resource Management in Events; Financial and Risk Management in Events: Finance management, Risk and risk management, Financial risk management, Financial management in events; Marketing of Events: The importance of marketing in event management, Marketing of events, The development of event marketing plan; Project Management in Events; The Evaluation of Events. |