Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Entertainment Marketing	PZL216U	IV. SEMESTER	0+0	6.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. SEMA EKİNCEK
Mode of Delivery	Distance Education
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	-
Assessment methods and criteria	1 Midterm and 1 Final Exam
Work Placement	Not Applicable
Catalog Content	Leisure and Entertainment Marketing: Concept of Leisure, Leisure Activities, Online Leisure, Leisure and Recreational Activities, Entertainment Marketing; Entertainment Experience: Characteristics of Traditional and Experiential Marketing, Relationship between Experience and Entertainment Marketing; Event: Concept and Classification of Events, Event Participation Motivations; Tourism and Sports; Recreational Shopping; Culture-Based Entertainment: Arts Marketing, Festivals, Music, Theatre, Museum, Film; Digital and Virtual Entertainment; Gaming and Electronic Sports (E-Sports): Development of Gaming and E-Sports Industry, E-Sports and Entertainment Experience.