Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Services Marketing	PZL314	VI. SEMESTER	2+0	5.0

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ RIDVAN KOCAMAN
Mode of Delivery	Face to face
Prerequisites	There is not a prerequesites course for this course
Courses Recomended	There is not a reccomended optional programme component.
Recommended Reading List	The reading list is accessible in the web site of Business Department (isletme.anadolu.edu.tr) in the Services Management file.
Assessment methods and criteria	Midterm, assignment and final exam
Work Placement	There is no work placement.
Catalog Content	This course will introduce the core principles, concepts, and marketing strategiesspecific to the services sector. It will explore service processes and delivery, customerloyalty, pricing, communications, and capacity by studying businesses in a variety ofservice industries. We will also expand the 4 Ps concept to include 8 Ps for theservices sector. The course involves both individual and group work, with an emphasison application to provide a strong understanding of the fundamentals of servicesmarketing.