Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Global Management Strategies	İŞL634	II. SEMESTER	3+0	7.5

Language of Instruction	İngilizce
Course Type	Elective Courses
Course Instructor(s)	DOÇ. DR. OZAN AĞLARGÖZ
Mode of Delivery	On-campus; Distance
Prerequisites	N/A
Courses Recomended	N/A
Recommended Reading List	- Jeanne Liedtka (2019). Putting technology in its place:design thinking ’ s social technology at work. CaliforniaManagement Review, 62(2). https://doiorg.library.esc.edu/10.1177/0008125619897391- Jayarwardena, C. (2019). What are the key innovativestrategies needed for future tourism in the World?Worldwide Hospitality and Tourism Themes, 11 (2), 235-247.- Ng, I. C. (2017). The internet of things: Review andresearch directions. Journal of Research in Marketing,34(1), 3-21.- Conversations with Gen Z. (October, 2018). Barnes &Noble College Insights.- Frenken, K. & Schor, J. (2017). Putting the sharingeconomy into perspective. Environmental Innovations andSocietal Transitions, 23, 3-10.- Harrell, E. Neuromarketing (January 23, 2019). HarvardBusiness Review- E. Drago, (2015). The effect of technology on face-facecommunication. Elon Journal of Undergraduate Research:inquiriesjournal.com, 6(1).- Scholz, J., & Smith, A. N. (2016). Augmented reality:designing immersive experiences that maximize consumerengagement. Business Horizons, 59(2), 149-161.-Foreign supermarkets change tactics in tough Chinamarket. Financial Times, August 29, 2019.-How to tell which decisions are strategic. CaliforniaManagement Review, 56 (3), Spring 2014.-Amazon\'s acquisition of Whole Foods is about two things:data and product. Forbes. August 2, 2017.- Bergh, C. The CEO of Levi Strauss on leading an iconicbrand back to growth. Harvard Business Review, JulyAugust, 2018.What the best transformational leaders do? HarvardBusiness Review, May 8, 2017.- Dunn, S., Grannan, C., Raisinghani, M., & Stalling, H.(2015). Communication strategies for successful virtualteams’’. 48th Hawaii International Conference on SystemScience, IEEE.-Schroth, H. (2019). Are you ready for Gen Z in theworkplace? California Management Review, 61(3), 5–18.-Elmansy, R. Disney\'s Creative Strategy: The Dreamer, TheRealist and The Critic. 04.06.2015. -Kane, G. C., Phillips, A. N., Copulsky, J., & Andrus, G.(Spring 2019). How digital leadership is (n’t) different?MIT Sloan Management Review, 60 (3).-Joakim Björkdahl (2020). Strategies for digitalization inmanufacturing firms. California Management Review,62(4).- Brady, M. R. Fellenz, M. R., & Richard Brookers, R.(2008). Researching the role of information andcommunications technology (ICT) in contemporarymarketing practices. Journal of Business & IndustrialMarketing, 23(2), 108-114.- Go, H., Kang, M., & Suh, S. (2020). Machine learning ofrobots in tourism and hospitality: interactive technologyacceptance model (ITAM)- cutting edge. Tourism Review,Vol. ahead-of-print. https://doi.org/10.1108/TR-02-2019-0062- Anderson, R. Delta’s CEO on using innovative thinking torevive a bankrupt airline. Harvard Business Review,December 2014.- The leader’s guide to corporate culture. HarvardBusiness Review, Jan-Feb 2018.-Banker, S. (June 25, 2019). How Amazon changed WholeFoods. Forbes
Assessment methods and criteria	Class participation and discussion (30 %) - Ödev• Independent research and analysis project (30 %) - Uygulama• Final examination (40%)
Work Placement	N/A
Catalog Content	The increasingly complex world of business confronts increasing global competition in terms ofstrategy design and implementation; and this has become more challenging by the worldwide impactof disputes regarding tariffs and climate change advocacy. Strategies at any level and in any field offocus on acquiring competitive advantage are sustained by innovation and technology.Understanding the dynamics of doing business in any sector such as the changing nature of globalconnections driven by high speed technology, the vital importance of openness to culturaldifferences, the rise of a new generation of consumers and relevant business strategies must be connected.