Akademik Dersler - Tanıtım

Last Updated: 24/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ203 - Introduction to Advertising	III. SEMESTER	3 +0	6.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ HALUK AKARSU
Mode of Delivery	Face to Face
Place of Delivery
Used Educational Platforms
Prerequisites	There are no prerequisites or corequisites for this course.
Courses Recomended
Recommended Resources	Richards, J. I. ve Curran, C. M. Curran (2002). Oracles on “Advertising”: Searching for aDefinition, Journal of Advertising, 31:2, 63-77, DOI:10.1080/00913367.2002.10673667https://www.deloitte.com/tr/tr.html
Work Placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		What is advertising?
Week - 2		Theories of advertising.
Week - 3		Advertising Industry
Week - 4		Conventional Media in Advertising I- Outdoor, Magazine and Newspaper Advertising
Week - 5		Conventional Media in Advertising II - Radio, Cinema and Television Advertising
Week - 6		Digital Advertising I - Social Media, Data and Banner Ads
Week - 7		Digital Advertising Applications - II - Social Media Ads, Native Ads and Targeted Ads
Week - 8		The Concept of Data in Advertising, Its Importance and Ways of Using Data
Week - 9		Advertising Campaign Process - Situation Analysis
Week - 10		Advertising Campaign Process - Determining Advertising Objectives and Message Strategy
Week - 11		Advertising Campaign Process - Media Strategy
Week - 12		Advertising Campaign Process - Creative Idea and Implementation
Week - 13		Advertising Campaign Process - Campaign Evaluation Methods
Week - 14		Summary and General Evaluation

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100