Faculty of Communication Sciences | Department of Public Relations and Advertising (30% English)

I. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
ARY111	Research Methods in Social Sciences (ENG)	Required Courses	3+0	4.5
İLT107	Introduction to Communication	Required Courses	3+0	3.5
İŞL153	Business Management (ENG)	Required Courses	3+0	6.0
KÜL193	Career Planning	Required Courses	1+0	2.0
PSİ102	Psychology (ENG)	Required Courses	3+0	3.5
SOS153	Sociology	Required Courses	3+0	3.5
TÜR121	Writing	Required Courses	2+0	2.0
TÜR125	Turkish Language I	Required Courses	2+0	2.0
	Area Elective Courses			3.0
Sum				30

II. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
BİL150	Fundamentals of Information Technology	Required Courses	4+0	5.0
FOT201	Basic Photography (ENG)	Required Courses	2+2	5.0
İLT108	Theories of Communication	Required Courses	3+0	4.5
PZL104	Introduction to Marketing Management	Required Courses	3+0	6.5
RHİ207	Visual Communication	Required Courses	2+2	5.0
TÜR122	Speaking Skills	Required Courses	2+0	2.0
TÜR126	Turkish Language II	Required Courses	2+0	2.0
Sum				30

III. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
İKT215	Economics (ENG)	Required Courses	2+0	2.5
PSİ104	Social Psychology (ENG)	Required Courses	3+0	3.0
RHİ203	Introduction to Advertising	Required Courses	3+0	6.5
RHİ206	Introduction to Public Relations	Required Courses	3+0	6.5
RHİ306	Communication Research	Required Courses	3+0	6.5
TAR165	Atatürk's Principles and History of Turkish Revolution I	Required Courses	2+0	2.0
	Foreign Language Courses			3.0
Sum				30

IV. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
FEL102	Introduction to Philosophy (ENG)	Required Courses	2+0	2.5
HUK124	Basic Concepts of Law	Required Courses	2+0	2.5
RHİ202	Theory and Practice in Public Relations	Required Courses	2+2	6.0
RHİ204	Consumer Behavior (ENG)	Required Courses	3+0	6.0
RHİ351	Socıal Campaıgns	Required Courses	3+0	4.5
SNT253	History of Art	Required Courses	3+0	3.5
TAR166	Atatürk's Principles and History of Turkish Revolution II	Required Courses	2+0	2.0
	Foreign Language Courses			3.0
Sum				30

V. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ301	Persuasive Communication (ENG)	Required Courses	3+0	4.0
RHİ303	Creativity in Advertising I	Required Courses	2+2	6.0
RHİ305	Media Planning (ENG)	Required Courses	3+0	3.5
SİY102	Political Science (ENG)	Required Courses	3+0	3.0
	Elective Courses			2.0
	Area Elective Courses			11.5
Sum				30

VI. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ304	Creativity in Advertising II	Required Courses	3+0	6.0
RHİ312	Advertising Copywriting	Required Courses	2+2	6.0
RHİ334	Advertising Campaign Analyses	Required Courses	3+0	4.5
STJ310	Internship	Required Courses	0+3	5.0
	Area Elective Courses			8.5
Sum				30

VII. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ440	Analysis of Public Relations Campaigns	Required Courses	3+0	4.5
RHİ461	Graduation Project I	Required Courses	1+6	8.0
	Area Elective Courses			17.5
Sum				30

VIII. SEMESTER

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ462	Graduation Project II	Required Courses	1+6	8.0
	Area Elective Courses			22.0
Sum				30

Area Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
EDB235	Literary and Cultural Studies (ENG)	Area Elective Courses	3 + 0	4.5
GRA206	Introduction to Computer Aided Graphic Design	Area Elective Courses	3 + 0	6.5
İLT379	Social Media Applications	Area Elective Courses	2 + 2	4.5
RHİ205	Marketing Communication	Area Elective Courses	3 + 0	4.5
BYN202	Introduction to Printing and Journalism	Area Elective Courses	2 + 0	2.5
HİR240	Consumption Awareness and Consumer Rights	Area Elective Courses	3 + 0	4.5
İLT238	Political Communication	Area Elective Courses	2 + 1	5.0
İŞL412	Strategic Management	Area Elective Courses	2 + 0	3.0
RHİ324	Internal Communication (ENG)	Area Elective Courses	3 + 0	4.5
RHİ326	Critical Thinking (ENG)	Area Elective Courses	3 + 0	4.5
STV210	Film and TV Information	Area Elective Courses	2 + 0	4.5
ARY301	Qualitative Methods in Communication Research	Area Elective Courses	3 + 0	4.5
GZT307	Digital Media Ethics (ENG)	Area Elective Courses	3 + 0	4.0
HİR341	Project Cycle Management	Area Elective Courses	2 + 2	4.5
HİR343	Communiation in Non Govermental Organizations	Area Elective Courses	3 + 0	4.5
HUK399	Human Rights and Democracy	Area Elective Courses	3 + 0	4.5
İSP151	Spanish I (ISP)	Area Elective Courses	4 + 0	4.0
RHİ241	History of Advertising	Area Elective Courses	3 + 0	4.5
RHİ307	Advertising Analysis	Area Elective Courses	3 + 0	4.5
RHİ322	Corporate Social Responsibilty Communication (ENG)	Area Elective Courses	3 + 0	4.5
RHİ323	Critical Perspectives on Advertising (ENG)	Area Elective Courses	2 + 1	5.0
RHİ355	Presentation Techniques in Campaigns	Area Elective Courses	3 + 0	4.5
RHİ357	Digital Public Relations	Area Elective Courses	3 + 0	4.5
RHİ359	Corporate Culture Management	Area Elective Courses	3 + 0	4.5
RHİ361	Public Relations Management	Area Elective Courses	3 + 0	4.5
RHİ363	Seminar I	Area Elective Courses	2 + 2	5.0
RHİ365	Media and Politics (ENG)	Area Elective Courses	3 + 0	4.5
RHİ367	Advertising Film Production	Area Elective Courses	2 + 2	5.0
RHİ369	Psychological Approaches in Advertising	Area Elective Courses	3 + 0	4.5
GRA252	Motion Graphics	Area Elective Courses	2 + 2	5.0
HİR340	Artificial Intelligence Assisted Public Relations Content D.	Area Elective Courses	2 + 2	5.0
HİR342	Digital Advertising and Artificial Intelligence	Area Elective Courses	2 + 2	4.5
İLT381	Web-Based Storytelling	Area Elective Courses	2 + 2	4.5
İSP152	Spanish II (ISP)	Area Elective Courses	4 + 0	4.0
RHİ316	Advertising and Neuroscience	Area Elective Courses	3 + 0	4.5
RHİ318	Content Marketing (ENG)	Area Elective Courses	2 + 2	5.0
RHİ320	Sustainability Communication	Area Elective Courses	3 + 0	4.5
RHİ345	TV Advertising	Area Elective Courses	3 + 0	5.0
RHİ346	Public Relations Copy Writing	Area Elective Courses	2 + 2	6.0
RHİ352	Advertising Design II	Area Elective Courses	2 + 2	4.5
RHİ354	Corporate Communication Management	Area Elective Courses	3 + 0	4.5
RHİ358	Advertising in the Digital Age	Area Elective Courses	2 + 2	5.0
RHİ364	Seminar II	Area Elective Courses	2 + 2	5.0
RHİ366	Storytelling in Advertising	Area Elective Courses	2 + 2	5.0
BİL441	Artificial Intelligence	Area Elective Courses	3 + 0	4.5
İLT407	Applications of Communication Research	Area Elective Courses	3 + 0	4.5
İNG425	Academic English V (ENG)	Area Elective Courses	3 + 0	3.0
RHİ459	Digital Advertising Copywriting	Area Elective Courses	2 + 2	6.0
RHİ463	Advertising Copywriting Practices	Area Elective Courses	2 + 2	6.0
BİL464	Computer Based Creative Studies II	Area Elective Courses	3 + 0	6.0
HİR440	Public Diplomacy	Area Elective Courses	3 + 0	4.5
HUK478	Intellectual Property Rights	Area Elective Courses	2 + 0	3.0
İNG426	Academic English VI (ENG)	Area Elective Courses	3 + 0	3.0
RHİ308	Social and Political Communication Campaigns	Area Elective Courses	3 + 0	4.0
RHİ452	Sport Marketing Communication	Area Elective Courses	3 + 0	4.5
RHİ456	International Advertising and Public Relations	Area Elective Courses	3 + 0	4.5
RHİ458	International Projects (ENG)	Area Elective Courses	2 + 4	6.0
RHİ460	Advertising Project (ENG)	Area Elective Courses	2 + 2	6.0
RHİ466	Seminar IV (ENG)	Area Elective Courses	2 + 2	5.0

Elective Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
KÜL199	Cultural Activities	Elective Courses	0 + 2	2.0
TİY152	Theatre	Elective Courses	2 + 0	2.5
TÜR120	Turkish Sign Language	Elective Courses	3 + 0	3.0
KÜL195	Volunteer Work	Elective Courses	1 + 2	4.0

Foreign Language Courses

Code	Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
İNG325	Academic English III (ENG)	Foreign Language Courses	3 + 0	3.0
İNG326	Academic English IV (ENG)	Foreign Language Courses	3 + 0	3.0