Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • Turkish
    • Turkish Turkish
    • English English
Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Faculty of Communication Sciences
  • Department of Public Relations and Advertising
  • Course Structure Diagram with Credits

I. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
ARY111 Research Methods in Social Sciences (ENG) Required Courses3+04.5
İLT107 Introduction to Communication Required Courses3+03.5
İŞL153 Business Management (ENG) Required Courses3+06.0
KÜL193 Career Planning Required Courses1+02.0
PSİ102 Psychology (ENG) Required Courses3+03.5
SOS153 Sociology Required Courses3+03.5
TÜR121 Writing Required Courses2+02.0
TÜR125 Turkish Language I Required Courses2+02.0
Area Elective Courses3.0
Sum30

II. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
BİL150 Fundamentals of Information Technology Required Courses4+05.0
FOT201 Basic Photography (ENG) Required Courses2+25.0
İLT108 Theories of Communication Required Courses3+04.5
PZL104 Introduction to Marketing Management Required Courses3+06.5
RHİ207 Visual Communication Required Courses2+25.0
TÜR122 Speaking Skills Required Courses2+02.0
TÜR126 Turkish Language II Required Courses2+02.0
Sum30

III. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
İKT215 Economics (ENG) Required Courses2+02.5
PSİ104 Social Psychology (ENG) Required Courses3+03.0
RHİ203 Introduction to Advertising (ENG) Required Courses3+06.5
RHİ206 Introduction to Public Relations Required Courses3+06.5
RHİ306 Communication Research Required Courses3+06.5
TAR165 Atatürk's Principles and History of Turkish Revolution I Required Courses2+02.0
Foreign Language Courses3.0
Sum30

IV. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
FEL102 Introduction to Philosophy (ENG) Required Courses2+02.5
HUK124 Basic Concepts of Law Required Courses2+02.5
RHİ202 Theory and Practice in Public Relations Required Courses2+26.0
RHİ204 Consumer Behavior (ENG) Required Courses3+06.0
RHİ351 Socıal Campaıgns Required Courses3+04.5
SNT253 History of Art Required Courses3+03.5
TAR166 Atatürk's Principles and History of Turkish Revolution II Required Courses2+02.0
Foreign Language Courses3.0
Sum30

V. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
RHİ301 Persuasive Communication (ENG) Required Courses3+04.0
RHİ303 Creativity in Advertising I Required Courses2+26.0
RHİ305 Media Planning (ENG) Required Courses3+03.5
SİY102 Political Science (ENG) Required Courses3+03.0
Elective Courses2.0
Area Elective Courses11.5
Sum30

VI. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
RHİ304 Creativity in Advertising II Required Courses3+06.0
RHİ312 Advertising Copywriting Required Courses2+26.0
RHİ334 Advertising Campaign Analyses Required Courses3+04.5
Area Elective Courses8.5
Sum25

VII. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
RHİ440 Analysis of Public Relations Campaigns Required Courses3+04.5
RHİ461 Graduation Project I Required Courses1+68.0
Area Elective Courses17.5
Sum30

VIII. SEMESTER

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
RHİ462 Graduation Project II Required Courses1+68.0
Area Elective Courses22.0
Sum30

Area Elective Courses

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
EDB235 Literary and Cultural Studies (ENG) Area Elective Courses3 + 04.5
GRA206 Introduction to Computer Aided Graphic Design Area Elective Courses3 + 06.5
İLT379 Social Media Applications Area Elective Courses2 + 24.5
RHİ205 Marketing Communication Area Elective Courses3 + 04.5
BYN202 Introduction to Printing and Journalism Area Elective Courses2 + 02.5
FOT218 Advertising Photography Project Area Elective Courses2 + 26.0
İLT238 Political Communication Area Elective Courses2 + 15.0
İŞL412 Strategic Management Area Elective Courses2 + 03.0
RHİ324 Internal Communication (ENG) Area Elective Courses3 + 04.5
RHİ326 Critical Thinking (ENG) Area Elective Courses3 + 04.5
STV210 Film and TV Information Area Elective Courses2 + 04.5
ARY301 Qualitative Methods in Communication Research Area Elective Courses3 + 04.5
ETK307 Digital Media Ethics (ENG) Area Elective Courses2 + 03.0
İSP151 Spanish I (ISP) Area Elective Courses4 + 04.0
RHİ241 History of Advertising Area Elective Courses3 + 04.5
RHİ307 Advertising Analysis Area Elective Courses3 + 04.5
RHİ322 Corporate Social Responsibilty Communication (ENG) Area Elective Courses3 + 04.5
RHİ323 Critical Perspectives on Advertising (ENG) Area Elective Courses2 + 15.0
RHİ355 Presentation Techniques in Campaigns Area Elective Courses3 + 04.5
RHİ357 Digital Public Relations Area Elective Courses3 + 04.5
RHİ359 Corporate Culture Management Area Elective Courses3 + 04.5
RHİ363 Seminar I Area Elective Courses2 + 25.0
RHİ365 Media and Politics (ENG) Area Elective Courses3 + 04.5
RHİ367 Advertising Film Production Area Elective Courses2 + 25.0
RHİ369 Psychological Approaches in Advertising Area Elective Courses3 + 04.5
GRA252 Motion Graphics Area Elective Courses2 + 25.0
İLT381 Web-Based Storytelling Area Elective Courses2 + 24.5
İSP152 Spanish II (ISP) Area Elective Courses4 + 04.0
RHİ302 Communication Management (ENG) Area Elective Courses3 + 04.5
RHİ316 Advertising and Neuroscience Area Elective Courses3 + 04.5
RHİ318 Content Marketing (ENG) Area Elective Courses2 + 25.0
RHİ320 Sustainability Communication Area Elective Courses3 + 04.5
RHİ345 TV Advertising Area Elective Courses3 + 05.0
RHİ346 Public Relations Copy Writing Area Elective Courses2 + 26.0
RHİ352 Advertising Design II Area Elective Courses2 + 24.5
RHİ354 Corporate Communication Management Area Elective Courses3 + 04.5
RHİ358 Advertising in the Digital Age Area Elective Courses2 + 25.0
RHİ360 Digital Media Applications (ENG) Area Elective Courses2 + 25.0
RHİ364 Seminar II Area Elective Courses2 + 25.0
RHİ366 Storytelling in Advertising Area Elective Courses2 + 25.0
BİL441 Artificial Intelligence Area Elective Courses3 + 04.5
İLT407 Applications of Communication Research Area Elective Courses3 + 04.5
İNG425 Academic English V (ENG) Area Elective Courses3 + 03.0
RHİ459 Digital Advertising Copywriting Area Elective Courses2 + 26.0
RHİ463 Advertising Copywriting Practices Area Elective Courses2 + 26.0
THU203 Community Services Area Elective Courses0 + 23.0
BİL464 Computer Based Creative Studies II Area Elective Courses3 + 06.0
HUK478 Intellectual Property Rights Area Elective Courses2 + 03.0
İNG426 Academic English VI (ENG) Area Elective Courses3 + 03.0
RHİ308 Social and Political Communication Campaigns Area Elective Courses3 + 04.0
RHİ452 Sport Marketing Communication Area Elective Courses3 + 04.5
RHİ456 International Advertising and Public Relations Area Elective Courses3 + 04.5
RHİ458 International Projects (ENG) Area Elective Courses2 + 46.0
RHİ460 Advertising Project (ENG) Area Elective Courses2 + 26.0
STV454 Identity in the Digital Age (ENG) Area Elective Courses3 + 04.5

Elective Courses

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
KÜL199 Cultural Activities Elective Courses0 + 22.0
TİY152 Theatre Elective Courses2 + 02.5
TÜR120 Turkish Sign Language Elective Courses3 + 03.0
KÜL195 Volunteer Work Elective Courses1 + 24.0

Foreign Language Courses

CodeCourse TitleCompulsory/ElectiveLaboratory + PracticeECTS
İNG325 Academic English III (ENG) Foreign Language Courses3 + 03.0
İNG326 Academic English IV (ENG) Foreign Language Courses3 + 03.0
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