Akademik Dersler - Tanıtım

Last Updated: 24/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ206 - Introduction to Public Relations	III. SEMESTER	3 +0	6.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. SEVİL BAYÇU
Mode of Delivery	This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources
Work Placement	Not Applicable
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		What is Public Relations?
Week - 2		What are the concepts close to Public relations?
Week - 3		Practice areas of Public Relations
Week - 4		History of Public Relations and Principles of Public Relations
Week - 5		Communication and public opinion in Public Relations
Week - 6		Research, planning and management in Public Relations
Week - 7		Practices
Week - 8		Public Relations and Media Relations
Week - 9		The context and tools of Public Relations
Week - 10		In-house Public Relations
Week - 11		MPR and Sponsorship
Week - 12		Corporate Identity, Corporate Image
Week - 13		Corporate Reputation, Crisis, Events Management
Week - 14		Sample incidents

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	20
Final Exam	1	50
Homework	1	30
Toplam (%)		100