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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Tourism
  2. Department of Tourism Management
  3. Course Structure Diagram with Credits
  4. Tourism Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL251 - Tourism Marketing III. SEMESTER 3 +0 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. ÇAĞIL HALE ÖZEL
Mode of Delivery Face to face delivery is present.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended TRZ466 Product Development in Tourism may be taken.
Recommended Resources Kozak, N. (2010). Turizm Pazarlaması. Ankara: Detay Yayıncılık.
Work Placement There is no work placement for this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to Marketing and Services Marketing
Week - 2 Introduction to Tourism Marketing
Week - 3 Tourism Marketing Environment and Tourism Marketing Planning
Week - 4 Marketing Information System
Week - 5 Mid-term week
Week - 6 Tourism Market
Week - 7 Product and Distribution
Week - 8 Price and Promotion
Week - 9 People
Week - 10 Oral presentation of mid term assignments in groups
Week - 11 Physical Evidences and Process
Week - 12 e-Marketing

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 40
Final Exam 1 70
2.Midterm Exam 1 30
Toplam (%) 170

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