| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. ECE DOĞANTAN |
| Mode of Delivery |
Face to face education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
It is suggested for students to take Strategic Management and Tourism Marketing courses. |
| Recommended Reading List |
- |
| Assessment methods and criteria |
Mid-term exam, Final exam |
| Work Placement |
There is no work placement for this course. |
| Catalog Content |
The Concept of Product in Tourism: Concept of product in tourism, Development of product in tourism; Features of Tourism Products; Products in Tourism and Related Concepts: Entrepreneurship, Customer value, Customer satisfaction; Principal Dynamics of the Tourism Product: Competition, Customer, Quality, Speed, Cost; Destinations as a Tourism Product; New Product Development in Tourism: Concept of new product development, Development process; Marketing Strategy of Tourism Product; Product in Tourism with Examples. |
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