| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. SİBEL ÖNÇEL GÜLER |
| Mode of Delivery |
distant education |
| Prerequisites |
No pre-requisite or co-requisite for this lesson |
| Courses Recomended |
N/A |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 exam, 1 final, 1 assignment |
| Work Placement |
There is no work placement or application for this course. |
| Catalog Content |
Competitiveness Analysis in Hospitality: Strengths and weaknesses, Vision and mission; Planning of Strategies and Activities in Hospitality Industry; Process of Strategy in Accommodation Enterprises; Competitive Directions and Evaluation; Strategies based on Competitive Advantage: Product strategies in hospitality establishments, Market strategies in hospitality establishments, Development and growth strategies in hospitality establishments; Strategic Partnerships and International Strategies. |
Anadolu Info Package 
Turkish 
English