Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Contemporary Marketing Approaches in Hospitality Management	KOİ550	I. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. EMRE OZAN AKSÖZ
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	Up and Out of Poverty: The Social Marketing Solution Philip Kotler, Nancy Lee
Assessment methods and criteria	One midterm & final
Work Placement	N/A
Catalog Content	Introduction to Marketing: Traditional marketing, Modern marketing, Marketing mix elements; Traditional Marketing Mix 4P; Marketing Mix Elements in Service Marketing 7P; Customer Oriented Marketing Mix 7C; Contemporary Marketing Approaches and Applications in Hospitality: Customer relationship management, Word of mouth marketing, Experiential marketing, Green marketing, Digital marketing, Neuro marketing, Augmented reality and marketing.