| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
No recommended optional programme is required. |
| Recommended Reading List |
No recommended reading list. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
No work placement. |
| Catalog Content |
Importance and History of Marketing in Healthcare: Definition and characteristics of marketing; Consumer Behaviors in Health Services: Consumer decision making process; Strategic Marketing Management and Planning in Healthcare: Strategic Management and Models; Marketing Information Systems and Marketing Research; Market Segmentation, Positioning and Growth Strategies in Healthcare: Market targeting and positioning; Product Development and Pricing Strategies in Health Care: Product concept and classification; Distribution and Promotion in Health Institutions: Distribution and distribution channels; Contemporary Approaches in Health Services Marketing. |
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