| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
Resources indicated in the textbook can also be used to study. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
No work placement is required. |
| Catalog Content |
Customer Relationship Management: Definition, Scope, Importance; Communication with Customers and Its Dimensions; Customer Loyalty and Quality in Services; Strategic Approach in Customer Relations Planning and Implementation Process of Customer Relations; Organizational Culture and Customer Relations; Customer Relationship Management Applications; Problems Encountered in Customer Relations and Solutions . |
Anadolu Info Package 
Turkish 
English