| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
RESEARCH ASSISTANT DR. HAKAN GÖKHAN GÜNDOĞDU |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
|
| Catalog Content |
Corporate Communication Concepts and Theories; Areas in which Corporate Communication Interacts; Techniques and Tools Used in Corporate Communication; Strategic Management in Corporate Communication; Strategic planning; Institutional Culture and Identity; Corporate Identity Components; Corporate Design and Visual Identity; Corporate Reputation Management; Online Reputation Management; Corporate Image, Brand and Advertising Management; Corporate Marketing; Corporate Communication and Social Media; Corporate Social Responsibility and Public Relations |
Anadolu Info Package 
Turkish 
English