| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ASSIST. PROF. DR. EMRAH GÜLMEZ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course |
| Recommended Reading List |
- Dijital İçerik Pazarlaması (Açıköğretim Yayınları)- Reklamda Yaratıcılık (Açıköğretim Yayınları) |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not Applicable |
| Catalog Content |
Marketing and marketing mix: Important points located in marketing definition, Historical development of marketing concept; Marketing communication: The concept of communication and its elements; Advertising: Use of emotions in advertising; Consumption culture and advertising: The concept of consumption culture and its characteristics ; New media in advertising; Sales promotion; Personnal selling and direct marketing; Public relations, sponsorship and corporate advertising. |
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