Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Creativity in Advertising	HİT212U	IV. SEMESTER	0+0	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF.DR. FERRUH UZTUĞ
Mode of Delivery	Distance Education
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria	1 Midterm and 1 Final Exam.
Work Placement	Not Applicable
Catalog Content	Creativitiy, Creative Thinking Methods,Creative Strategy in Advertisin, Advertising Effects, Strategic Planning, Consumer Insights, Creative Essence, Big İdea Measurment and Tests, Culture, Ethics and Big İdea, Tests, Persuasion and Appeals, Values and Appeals, Message Strategies, CType of Creative Strategies, Copy Writing and Executions, Media and Creativity, Transformations Advertising Creativity, Nev Formats.