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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  4. Digital Public Relations
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
HİT210U - Digital Public Relations VIII. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) Lecturer Esra FIRATLI TÜRKER, PhD
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources N/A
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 New Media and Dijital Transformation
Week - 2 Transition from Traditional PR to Digital PR
Week - 3 Digitized Target Audience
Week - 4 Digitalization and Social Media
Week - 5 Review of 1st and 2nd Week Contents and Question Solving
Week - 6 Review of 3rd and 4th Week Contents and Question Solving
Week - 7 Midterm Exam
Week - 8 Story and Persuasion in Digital Environments
Week - 9 Big Data and Artificial Intelligence in PR
Week - 10 Virtual Reality and Augmented Reality in PR
Week - 11 Digitalization in PR Application Areas
Week - 12 Review of 8th and 9th Week Contents and Question Solving
Week - 13 Review of 10th and 11th Week Contents and Question Solving
Week - 14 Final Exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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