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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Dept. of Communication Design and Management
  3. Course Structure Diagram with Credits
  4. Introduction to Advertising and Public Relations
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
RHİ209 - Introduction to Advertising and Public Relations II. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ GÜLÇİN SALMAN
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 communication process and its components
Week - 2 definition of public relations and target audience
Week - 3 Tools of Public relations
Week - 4 Internal Public relations
Week - 5 Public opinion and agenda setting
Week - 6 Midterm
Week - 7 Introduction to Advertising
Week - 8 Advertising Types
Week - 9 How does advertising function?
Week - 10 Creative Dimensions of Advertising
Week - 11 Message Strategies
Week - 12 Appealing Advertising
Week - 13 Production of Creative Advertising
Week - 14 Creative Advertising Applications

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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