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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Dept. of Communication Design and Management
  3. Course Structure Diagram with Credits
  4. Institutional Communication
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
İLT368 - Institutional Communication VI. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. ÇAĞLAR GENÇ
Mode of Delivery
Place of Delivery
Used Educational Platforms
Prerequisites
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Basic concepts and definitions
Week - 2 Categorization of corporate communication
Week - 3 Management communication, organizational communication, marketing communication
Week - 4 Corporate communication tools, technics and strategies
Week - 5 Corporate brand
Week - 6 Corporate identity, corporate image and corporate design
Week - 7 Corporate perception an reputation
Week - 8 Corporate culture
Week - 9 The adaptation of corporate culture and values to employees
Week - 10 Media relations
Week - 11 Shareholders communication
Week - 12 Crisis communication
Week - 13 Corporate social responsibility
Week - 14 Case study

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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