Akademik Dersler - Tanıtım

Last Updated: 22/10/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
İLT379 - Social Media Applications	VI. SEMESTER	2 +2	4.5

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ GÜLÇİN SALMAN
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	None
Courses Recomended	None
Recommended Resources	Will be given at the course.
Work Placement	None
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Development of communication forms and tools; The rise and development of social media
Week - 2		The building blocks of social media; The new aspects of communication and social media
Week - 3		The impacts of social media
Week - 4		Communication in social media and social media strategy
Week - 5		Social media platforms and applications: Social networks
Week - 6		Social media platforms and applications: Blogs
Week - 7		Social media platforms and applications: Content communities
Week - 8		Social media platforms and applications: Virtual worlds
Week - 9		Social media platforms and applications: Collaborative authoring
Week - 10		Public relations in social media
Week - 11		Use of social media in public relations: Publicity, Reputation management, Crisis management
Week - 12		Measurement processes in social media
Week - 13		Metrics, key performance indicators and return on investment calculations
Week - 14		Tools and platforms for evaluation and analysis

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100