| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. MURAT ATAİZİ |
| Mode of Delivery |
Face-to-face |
| Prerequisites |
There are no prerequisites or corequisites for this course. |
| Courses Recomended |
|
| Recommended Reading List |
|
| Assessment methods and criteria |
One midterm exam and one final exam |
| Work Placement |
|
| Catalog Content |
Introduction to the Course and Key Concepts; Creativity and Strategic Communication; Conceptual Framework; The Role and Importance of Creativity in Communication; The Psychological and Cognitive Foundations of Creativity; The Relationship Between Creativity and Target Audience; Creative Message Design and Meaning Production; Creativity in Communication; Creative Communication Compatible with Media and Platforms; Creativity and Communication in Cultural Context; Creative Thinking and Problem-Solving Approaches; Techniques for Generating Creative Ideas; Evaluating and Selecting Generated Ideas; Successful Creative Campaigns and Message Examples. |
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