Akademik Dersler - Tanıtım

Last Updated: 02/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
YMİ312 - Creative Communication Strategies	VI. SEMESTER	3 +0	4.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. MURAT ATAİZİ
Mode of Delivery	Face-to-face
Place of Delivery
Used Educational Platforms
Prerequisites	There are no prerequisites or corequisites for this course.
Courses Recomended
Recommended Resources	Fogler, H.S.and LeBlanc, S.E. (1995). Strategies for Creative Problem Solving. Anglewood Cliffs, NJ 07632. Jonassen, D. H. (2004). Learning to Solve Problems. Pfeiffer, San Francisco, Ca. Sternberg, R. J. (1999) (Ed.) Handbook of Creativity. Cambridge University Press. Cambridge UK.
Work Placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction to the Course and Key Concepts
Week - 2		Creativity and Strategic Communication: Conceptual Framework
Week - 3		The Role and Importance of Creativity in Communication
Week - 4		Psychological and Cognitive Foundations of Creativity
Week - 5		The Relationship Between Creativity and Audience Analysis
Week - 6		Creative Message Design and Meaning Construction
Week - 7		Creativity in Communication
Week - 8		Creative Communication Across Media and Platforms
Week - 9		Creativity and Communication in Cultural Contexts
Week - 10		Creative Thinking and Problem-Solving Approaches
Week - 11		Techniques for Generating Creative Ideas
Week - 12		Evaluation and Selection of Generated Ideas
Week - 13		Case Studies of Successful Creative Campaigns and Messages
Week - 14		General Evaluation and Final Discussion

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100