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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Tourism
  2. Department of Tourism Management
  3. Course Structure Diagram with Credits
  4. Consumer Behavior
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 24/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL306 - Consumer Behavior VI. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. EMRE OZAN AKSÖZ
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Tüketici Davranışları, Mediacat Yayınları.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 İntroduction to consumer behaviour
Week - 2 Market Segmentation
Week - 3 Learning and Consumer Behaviour
Week - 4 Motivation and Consumer Behaviour
Week - 5 Perception
Week - 6 Attitude
Week - 7 Self
Week - 8 Mid term exam
Week - 9 Social Class and consumption
Week - 10 Referance Groups
Week - 11 Culture and Consumption
Week - 12 Buying process
Week - 13 Consumer and decision making
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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