| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. HAKAN YILMAZ |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Yılmaz, H. (2016). Gastronomi ve Medya. Eskişehir: Anadolu Üniversitesi Yayınları |
| Assessment methods and criteria |
1 Mid-Term Exam, 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Differences between Public Relations and Other Marketing Communications Tools: Advertising, Personal selling, Direct marketing; Public Relations Applications in Tourism Sector: Public relations applications in hospitality sector, Public relations applications in travel sector; Project I: Delivering project briefs, Composing project groups; Determining Strategies: Determining problem, Situation analysis, Message, media and event strategies; Planning and Evaluating the Campaign: Preparing execution plans, Measuring the campaign; Presenting Campaign: Preparing campaign report; Project II: Delivering project briefs, Composing project groups; Dete |
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