Akademik Dersler - Tanıtım

Last Updated: 24/10/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
TRZ419 - Public Relations Campaigns in Tourism	VI. SEMESTER	2 +2	5.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	ÖĞR. GÖR. DR. ERTAN ASLAN
Mode of Delivery	The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Yılmaz, H. (2016). Turizm ve İletişim, Ankara: Detay Yayıncılık
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Creating public relations project groups
Week - 2		Identifying project issue
Week - 3		Determining a problem and situation analysis
Week - 4		Determining the message, media and event strategies
Week - 5		Preparing public relations practice plans
Week - 6		Evaluation the project
Week - 7		Presentations of campaign reports
Week - 8		Identifying issue of project
Week - 9		Determining a problem and situation analysis
Week - 10		Determining the message, media and event strategies
Week - 11		Preparing public relations practice plans
Week - 12		Evaluation the project
Week - 13		Preparing a campaign report
Week - 14		Presentation of the campaign

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Assessment Method and Passing Requirements
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